To combat child trafficking, this campaign targeted its most uncomfortable truth: the threat is often inside the home. The response was "The Rescue," an immersive horror experience that places the public in a predator's digital space, tasking them with guiding a child to safety from their own family.
RESULTS
1235 Unique Plays
100% Completion Rate
300% Increase in funds raised for rescue and recovery efforts
Donations raised helped in the rehabilitation of 40 rescued sex trafficking victims